Jason Fried - Rework

REWORK JASON FRIED INTRODUCTION FIRSTThe new reality TAKEDOWNSIgnore the real worldLearning from mistakes is overratedPlanning is guessingWhy grow WorkaholismEnough with entrepreneurs GOMake a dent in the universeScratch your own itchStart making somethingNo time is no excuseDraw a line in the sandMission statement impossibleOutside money is Plan ZYou need less than you thinkStart a business not a startupBuilding to flip is building to flopLess mass PROGRESSEmbrace constraintsBuild half a product not a half assed productStart at the epicenterIgnore the details early onMaking the call is making progressBe a curatorThrow less at the problemFocus on what won t changeTone is in your fingersSell your by productsLaunch now PRODUCTIVITYIllusions of agreementReasons to quitInterruption is the enemy of productivityMeetings are toxicGood enough is fineQuick winsDon t be a heroGo to sleepYour estimates suckLong lists don t get doneMake tiny decisions COMPETITORSDon t copyDecommoditize your productPick a fightUnderdo your competitionWho cares what they re doing EVOLUTIONSay no by defaultLet your customers outgrow youDon t confuse enthusiasm with priorityBe at home goodDon t write it down PROMOTIONWelcome obscurityBuild an audienceOut teach your competitionEmulate chefsGo behind the scenesNobody likes plastic flowersPress releases are spamForget about the Wall Street JournalDrug dealers get it rightMarketing is not a departmentThe myth of the overnight sensation HIRINGDo it yourself firstHire when it hurtsPass on great peopleStrangers at a cocktail partyResumes are ridiculousYears of irrelevanceForget about formal educationEverybody worksHire managers of oneHire great writersThe best are everywhereTest drive employees DAMAGE CONTROLOwn your bad newsSpeed changes everythingHow to say you re sorryPut everyone ...